About Activation Fitness

Activation Fitness is the premier, turnkey fitness management company in the Southeast region. We are headquartered in the Nashville metro area, but our service capabilities include all of the Southern and Eastern regions of the United States. Our staff consists of dedicated, friendly professionals who understand the unique opportunities and challenges of designing, operating, and maintaining a first-class fitness center.

Activation staff are bachelors and/or masters-degree level health and wellness experts and a number of highly-qualified program leaders, group fitness instructors and personal trainers with national certifications. We are committed to bringing superior health, wellness, and fitness services to all of our clients.

Activation Fitness is owned and managed by Nic Gonzales. Nic holds a BS in Exercise Science and Kinesiology from the University of Tennessee. In addition, Nic has been an ACSM certified Exercise Physiologist since graduating in 2010.  After learning and developing in health and wellness roles at Vanderbilt University, he and his wife, Angela, decided to move to Washington DC. It is in DC where Nic began working with Mike Grossman and Synergy Fitness Group. In his 8 years at Synergy, he and Mike grew the company from 4 full time locations to 26 full time locations, 5 part time locations, 200+ preventative maintenance contracts, and many more design and equipment consulting contracts.  In the time after the sale of Synergy, Nic recognized the need for professional corporate fitness and wellness management in the ever-growing Nashville metropolitan area.  He created Activation Fitness , LLC in 2023. A native of  Kansas City, MO, Nic resides in Franklin, TN with his wife Angela and their son Elias.